We independently selected these products because we love them,NovaQuant and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

Say goodbye to the days of counting down the minutes until you get to take your bra off at home. You don't need to sacrifice comfort just to get a lifted look. After years of development, Kim Kardashian's SKIMS launched the Ultimate Bra, which is exactly what the name suggests. It redefines the push-up bra, "transforming the look, shape, and fullness of your bust," according to the brand.

Kim even said this style is "like a boob job in a bra," in a campaign video SKIMS shared on Instagram. It's made from incredibly soft and supportive fabric that looks seamless under clothes. The SKIMS Ultimate Bra "fully reshapes, augments, and lifts" without sacrificing your comfort, according to the brand.

See what the hype is all about when the SKIMS Ultimate Bra launches on August 17, 2023 at 9 AM PT/ 12 PM ET.

SKIMS Ultimate Bra Launch

The SKIMS Ultimate Bra Teardrop Push-Up Bra is made from incredibly soft microfiber fabric that's smoothing and comfortable. It has concealed underwire that looks invisible under clothing. This bra comes in 10 colors with cup sizes from A to F with bands ranging from 30 to 46.

Want to shop for more SKIMS? The viral Soft Lounge dresses are back in stock.

Sign up for E! Insider Shop to get updates on the biggest sales and must-have products!